http://www.online-marketing-advisor.com/blog Online Marketing Tips To Increase Traffic and Income on Your Web Site Thu, 13 Sep 2007 18:03:15 +0000 http://backend.userland.com/rss092 en How One Client Recovered His $1,500 Copywriting Investment Several Times Over In the First Year He didn't think it was possible.  A real estate client came to me just over a year ago.  His Web site just wasn't producing the leads he had hoped for.  Visiting his site the first time, ... http://www.online-marketing-advisor.com/blog/?p=11 You've been there.  You go to a web site and immediately you're bombarded with a blatant sales page.  Don't get me wrong.  Many sites only exist to sell something.  Your customers understand this, but they respond better when you warm them into the sale. Let me explain. Think about it.  When ... http://www.online-marketing-advisor.com/blog/?p=10 The true power of testimonials is often misunderstood and underestimated. Why should you solicit a testimonial?  The most obvious reason is to help convince others that your product or service is exceptional.  Half right.  Yes, it's true that when you see favorable opinions about a person or a company, you tend ... http://www.online-marketing-advisor.com/blog/?p=9 They don't see what you see.  When you create a Web page, you envision your reader reading the whole thing, carefully considering its content. Not likely.  People online typically don't read.  They skim or "scan" a Web page. When the Web first came on the scene in the 90's, many made the ... http://www.online-marketing-advisor.com/blog/?p=8 It's a focus on business.  When you decided to build a Web site, you had a specific goal.  A few things you might want to accomplish might include: Get More Clients or Leads Make More Money Online or In Your ... http://www.online-marketing-advisor.com/blog/?p=7 You send out a mailer and get no response.  Your Web site doesn't convert traffic into sales or new customers.  What's going wrong? Getting action online or off happens naturally when you: Reach those most receptive to your message Speak ... http://www.online-marketing-advisor.com/blog/?p=6 You've seen it before.  You visit a corporate Web site seeking answers.  What you get is a mission statement.  "We at XYZ company believe that.... snore!"  You lost me at "mission statement." But once in a while, things are different.  You stumble across the occasional site by the rare company that ... http://www.online-marketing-advisor.com/blog/?p=5 "You Are Here" I like to hike. My body doesn't like it, but I enjoy the change of scenery and the fresh air. But before I start up the mountain, I check out the trail map at the bottom of the hill. The first thing I ... http://www.online-marketing-advisor.com/blog/?p=4